Brand Advocate

I love Tim Schraeder's description of Brand Manager at a church.

As Director of Communications at at my church, I consider myself the brand manager but since we're a church, that title doesn't really fit all that well. Maybe someday. I also co-opted Kem Meyer's concept of "anything you touch, click or read" when describing my job to others who don't see me behind the scenes.

Here's a link to his original post.